Kodak film has new packaging — here is how to find your favourites
The yellow boxes are familiar, but some of the names are new. Kodak’s photographic film range is changing as Eastman Kodak brings films to market through its own distribution channels again. The transition has introduced fresh packaging and two names to remember alongside Portra and T‑Max: Ektacolor Pro and Ektapan. This has been a gradual rollout, beginning in autumn 2025. PetaPixel’s overview of the transition.
What has changed between Kodak and Kodak Alaris
There are two separate companies behind the story. Eastman Kodak manufactured the film, while Kodak Alaris, established in 2013, handled sales and marketing for many years. Despite the shared Kodak name, they are distinct businesses. The original company announcement explains how Kodak Alaris was formed.
Eastman Kodak now also sells photographic film through its own commercial relationships. Here, direct distribution refers to the relationship between the manufacturer and its trade partners. Photographers can still buy their rolls from camera shops and online retailers. Reports of the newly packaged Gold 200 and UltraMax 400 appeared in November 2025. PetaPixel’s report.
Old names and their counterparts in the new range
The most noticeable name changes concern Portra and T‑Max. This table helps you navigate Eastman Kodak’s range, including the familiar names that remain.
| Familiar previous name | Name in Eastman Kodak’s new range | Naming change |
|---|---|---|
| Kodak Professional Portra 160 | Kodak Ektacolor Pro 160 | Portra → Ektacolor Pro |
| Kodak Professional Portra 400 | Kodak Ektacolor Pro 400 | Portra → Ektacolor Pro |
| Kodak Professional Portra 800 | Kodak Ektacolor Pro 800 | Portra → Ektacolor Pro |
| Kodak Professional T‑Max 100 | Kodak Ektapan 100 | T‑Max → Ektapan |
| Kodak Professional T‑Max 400 | Kodak Ektapan 400 | T‑Max → Ektapan |
| Kodak Professional T‑Max P3200 | Kodak Ektapan P3200 | T‑Max → Ektapan |
| Kodak Gold 200 | Kodak Gold 200 | Gold name retained |
| Kodak UltraMax 400 | Kodak UltraMax 400 | UltraMax name retained |
| Kodak Professional Ektar 100 | Kodak Ektar 100 | Ektar name retained |
| Kodak Professional Ektachrome E100 | Kodak Ektachrome E100 | Ektachrome name retained |
| Kodak Professional Tri‑X 400 | Kodak Tri‑X 400 | Tri‑X name retained |
| Kodak Professional Tri‑X 320 | Kodak Tri‑X 320 | Tri‑X name retained; sheet film |
The table uses shortened product names; “Professional” branding may also appear on the new packaging. The Portra–Ektacolor Pro and T‑Max–Ektapan relationships are described in photography press coverage, while current product names are listed in Kodak’s official catalogue. This is not a statement that every product bearing an older name has disappeared from shops at once.
Is the film inside the box the same
Photography publications describe Ektacolor Pro and Ektapan as continuations of the Portra and T‑Max lines. Kodak’s official product pages describe the new names and their characteristics, but do not provide a detailed manufacturer statement comparing the old and new emulsions. A new name alone should therefore not be taken as evidence of a new formulation or improved image quality. Ektacolor Pro launch coverage, Ektapan launch coverage.
Ektacolor Pro is a colour negative family designed around natural colour and skin tones, with 160, 400 and 800 versions. Ektapan is a black-and-white family using T‑Grain emulsions, offered in 100, 400 and P3200 versions. Kodak Ektacolor, Kodak Ektapan.
What about Kodacolor 100 and 200
Kodacolor 100 and Kodacolor 200 are also part of the new range. They are often described as renamed Pro Image 100 and ColorPlus 200, respectively, but we are not treating those pairings as confirmed. The Verge’s launch report presented that relationship as speculation.
Kodak’s official pages list both as 35mm colour negative films in 36-exposure rolls, without identifying them as identical to those earlier products. For that reason, they are excluded from the name-matching table. Kodacolor 100, Kodacolor 200.
What to check when buying film
Alongside the new box design, check the exact film type, speed designation, format, pack size and expiry date. Gold 200 and Kodacolor 200, for example, are separate products: the shared number does not make them interchangeable. Kodak Gold 200, Kodak Kodacolor 200.
P3200 also deserves a closer look. Kodak describes it as a multi-speed film designed for push processing. When dropping off a roll, tell your lab the exposure index you used. Kodak Ektapan P3200.
If you are looking for your familiar Portra, remember Ektacolor Pro. If you shoot T‑Max, look for Ektapan in the new range. And if you need help finding your way around the new names, ask us at Obscura.